I spent $45 on Amazon ads for this book and sold zero copies. Thousands of people saw it. Twenty-nine clicked. Not one bought.
And I knew exactly why, because it's the same mistake I watch local business owners make on social media every day. I asked strangers to trust me before I gave them one reason to. Cold click, cold page, no relationship. That never sells. Not a book, not a roof, not a furnace, not anything.
So this book is the fix. You don't grow a following. You grow a community. Like a garden.