Seven vanity metrics to quit checking, and the one number that actually tells you if this is working.
The numbers that feel important and mean almost nothing, named one by one.
A real replacement for each one, the kind of number that actually connects to a sale.
A quick weekly ritual that keeps the weeds from creeping back in.
Likes are not love. Chasing the like count while ignoring the people who'd actually buy is the fastest way to burn out on something that was never going to pay you back. This checklist is the fix, in about five minutes.
Print it, or keep it open next time you catch yourself refreshing a post for the like count.